In this episode of "Not Made to Be Subtle," we dive into the remarkable journey of Natasha, a dynamic entrepreneur who skyrocketed from managing single-family homes to owning 722 multifamily doors in just one year. Natasha, who is also a full-time physical therapist and runs a small business in the food industry, shares her challenges, strategies, and the lessons learned along the way. Her story is a powerful testament for any woman with big, bold goals, illustrating that with determination and the right approach, anything is possible.
Key Highlights
Natasha's Growth in Real Estate
Overcoming Single-Family Home Management Issues
The Power of Teamwork and Learning
Community Impact and Future Plans
Encouragement for Ambitious Goals
Check out Gnawmix on Instagram - https://www.instagram.com/gnawmix/
Gnaxmix Website - https://www.gnawmix.com/
In this episode of "Not Made to Be Subtle," we dive into the remarkable journey of Natasha, a dynamic entrepreneur who skyrocketed from managing single-family homes to owning 722 multifamily doors in just one year. Natasha, who is also a full-time physical therapist and runs a small business in the food industry, shares her challenges, strategies, and the lessons learned along the way. Her story is a powerful testament for any woman with big, bold goals, illustrating that with determination and the right approach, anything is possible.
Key Highlights
Natasha's Growth in Real Estate
Overcoming Single-Family Home Management Issues
The Power of Teamwork and Learning
Community Impact and Future Plans
Encouragement for Ambitious Goals
Check out Gnawmix on Instagram - https://www.instagram.com/gnawmix/
Gnaxmix Website - https://www.gnawmix.com/
Welcome to Not Made To Be Subtle where we celebrate the art of embracing fear, pushing boundaries and making a statement in a world that often expects us to be subtle. I'm your host, Caytie Langford. I'm a full time real estate investor, but along the way I was a nonprofit fundraiser turned executive coach. I once stood at the intersection of This is everything that I've ever wanted. And is this really it? I've learned so much along the way. And now this podcast will be your go to destination for candid discussions with me and with other bad ass women who dared to ask the same, is this it? And decided to chase after more. Stay tuned for riveting stories. unfiltered conversations and actionable advice that will move you from where you are to where you want to go. Welcome to not made to be subtle because you, my dear, you were never made to be subtle.
Caytie Langford:I am super excited to bring my guest to you today. Natasha Woolery is a friend of mine and a fellow real estate investor. Now, in case you didn't know only 31. 6 percent of Real estate investors are women. So it's a small group of us and Natasha is doing amazing things. Not only is she a real estate investor working to build and secure her own wealth for her family and her family's legacy, but also helping other families secure generational wealth. Along with that, she is a physical therapist and a leader in her industry. She also has a small business called Gnawmix, which is truly the greatest trail mix I've ever had in my life. It's small batch and it is so delicious. My, my mouth is watering just thinking about that. Along with all those things, Natasha is also a mother, a volunteer and a wife. She is truly doing so much and living her life to the fullest. So Natasha, welcome to not made to be subtle. Yeah! Oh, and one thing that I didn't say is you're now a best selling author.
Natasha Woolery:I have my book right here.
Caytie Langford:You do?
Natasha Woolery:Yes.
Caytie Langford:I love it!
Natasha Woolery:women in real estate.
Caytie Langford:Okay, so tell us, let's start there. Let's start this idea of you went to school, you became a physical therapist, you've had this awesome career, you've started other businesses, but you're You're a real estate investor and you're in a book. You, you helped coauthor this book. So tell us how did that come about and why did you say yes to that project?
Natasha Woolery:Yeah. So I've been a physical therapist. I've been in healthcare for many decades. I'm not going to say exactly how many years and really enjoyed working with patients still do. It is my nine to five job. But back in 2012, my husband and I really decided that we wanted to start investing in real estate. And of course, back then, everything on HGTV was. Super cool seeing all the fix and flips. So that's how we started and got into it. because I'm the nerd of the two of us and love to study and read. I got my license. So I'm a licensed Texas realtor and have been since 2012. Uh, we started out doing that for many years mostly houses in Texas, a couple in Maine, that's where my mom's family is from. So we did some out of state as well. Um, Yes, it was really fun. So that's what started our real estate journey. Then we went ahead and diversified our portfolio, got some raw land sold that and then have single family homes that we are renting out of state. So purchase site unseen, which you can do with Hay Day's technology. It's great to have an agent that will take you through properties through FaceTime. And then my husband decided that, We wanted to do something totally audacious. So Big Hairy Audacious Goals, BHAGS, went ahead and set a goal for us to establish our portfolio in multifamily. Through us learning that and surrounding ourselves with other people that were doing the same things, I was approached by one of the co authors of the first volume of this book, Real Women in Real Estate, Volume 1. Her name is Magana. She lives in New York and she and Brooke, who now just moved to the North Texas area, They are co authors and they got several women together so we collaborated and each wrote a chapter in this book. So when Magena heard my story of all the crazy things that I'm doing that you had listed, it's not just one or two or three or four, it's like a dozen, she asked if I would be an author in the book. And so my immediate thought was, why me? Because I'm like, I don't know what I could share, but my life experiences I think really resonate with other women, that you can do it. This shouldn't be a male dominated field, and it is something that anyone really can do. If you understand basic math, addition is what you do in single family, but multifamily involves multiplication, because it's just scaling your business a lot more quickly. So it was really nice. To be asked to be in it. It was fantastic to meet these ladies from all over the world that helped to co author their stories are just as fascinating as well. So very excited that I am a number one bestselling Amazon author because of this. It's the real women in real estate. So it's really cool that I have that opportunity and I shared it with all of these amazing women. So it was a bunch of fun.
Caytie Langford:I love that, Natasha, and I want to jump in to a couple of things that you talked about, right? You said that, even when I introduced you, you wear lots and lots of hats, and one of the things when you wear a lot of hats is you've got to have some level of confidence. Yeah. Yeah. Confidence, you've got to have some level of boldness, you've got to have some level of something inside of you that says, yeah, I want to do more. I know that I can do more. So tell us a little bit about You know, 12 years ago, your kids were kind of young. They were not, I mean, you said, you know, one is in college and one is in high school now. So they were, they were littles back then. How is it that you made the decision to say, yes, I have a full time job, but I'm going to go ahead and do other things outside of that, that are going to help me get an experience life the way that you want to. Yeah,
Natasha Woolery:everything that I've done within healthcare, I've also gone above and beyond past that. So volunteering to help out with the Parkland burn camp, volunteering with Girl Scouts, which you and I coincidentally share a connection with that, which is totally crazy. But giving extra time that I have to help my community. So learning about real estate and helping others. When you are doing fix and flips, you're bettering the community, bettering the homes, helping someone else attain home ownership in a neighborhood that maybe they wouldn't have been able to before. So I think it's carrying forward that serving others in a different way. So being able to do that. If I'm sitting still, there's something wrong. I'm always in motion and always doing something. And my brain is working at light speed, just about. So the thoughts and ideas that I have, my husband is very creative. He has a lot of great ideas about investing. I'm analytical, so I have to put it through the stress tests and the numbers and everything. So I really feel that doing. More than one thing might seem crazy from the outside looking in, but from the inside looking out, it's just a part of who I am. I'm still able to. Be here and be present for my family, for the patients that I've served over the years, for the organizations that I volunteer with, and for me to learn what I've learned in the past 12 years as a real estate agent and real estate investor, but more importantly, recently, with the journey into multifamily. This is amazing what people can do. And, you know, as a fellow real estate investor that everyone actually has money that they can tap into to invest. Uh, we're all told, hey, invest in your 401k with your job, but now to know that they can actually own a piece of real estate. So having a stock or something like that, it's intangible, but if it's real estate, you can. You can touch it. It's right there that it's an actual structure and it's an investment portfolio platform that is safe and secure. It's something that for generational wealth, not just for my kids, but my kids kids down the line, that we'll be able to do. And I feel that sharing the knowledge and educating, which all of this, I think is the basis that I just educate benefits of exercise to patients and stretching and what they need to improve themselves. You're educating clients. When you have a real estate transaction, I'm educating people that I meet about how they can be a private money lender, how they can invest in real estate. They don't have to have a degree in it. They don't even have to be licensed in it. Regular everyday people can do this. So I think that common platform for what it is, is educating. So with the different volunteer activities, with healthcare, with real estate, that's kind of the basis I'm teaching and sharing what I know so others can benefit from it too. It's that, that, that concept of abundance, not scarcity. So to be able to share the knowledge that I've had so others can succeed or blow past me and do even more amazing things than what I've done.
Caytie Langford:Educator. It's crazy for you to say that out loud because as I've gotten to know you over the last 8 10 months, I see that. I see that thread and I think it's really cool that You have decided that that is your thread, right? You're not an educator in a typical sense, right? You're not a teacher per se, but you know that you have that skill set. You have that natural ability and you said, okay, that's what I'm going to do throughout all of the things that I do. And one of the things that I appreciate that you brought up was this idea. I had no idea. I mean, we. Shane Langford and I became real estate investors in 2010. So a couple of years before you, I would say you guys sound a little more strategic in the way that you did it. We just, we bought our first rental and then we bought another one and then we flipped some houses and we didn't really know where it was going. But one of the cool things That I did after being with our mentor, Amy Mahjoory, who is a phenomenal badass woman who taught us how to raise private money and get into real estate. I rolled over my old 401k and we invested it into 10 condos in Dallas. Like we own part of 10 condos because I decided when I was 22. To put money in my 401k and it's so freaking cool. Yeah
Natasha Woolery:the rate that your money is going to grow now that it's invested in real estate compared to from 22 to your young age of, I don't know how old you are, but it's not as old as, but that amount of time that you're going to see your money double in a much shorter timeframe than you ever would have before. So that growth platform for your retirement and your future, it's just going to catapult and go at a much faster pace than it did before. All of my decades of investing in my 401k at work at my regular nine to five. It's seen the little inches up just a little bit at a time. Because even though I had high risk is my category that I choose when they're like, here, sign up. Do you want low, medium or high? Oh, I'm young. Let's go for high. Woo. You really don't understand what it is, but the growth of that is fairly insignificant compared to what we're able to do as fellow real estate investors. And we see the value in that.
Caytie Langford:So one of the things that I want to touch upon and we talk a lot in not made to be subtle is For those of us women who sit back and we say, you know what? We've gotten to a place but we know there's more right you have this nine to five, but you said Listen, let's get into real estate. Then you got into real estate. Then you have your other small business again. Gnawmix is The freaking best trail mix I've ever eaten in my life and it's funny and anyone who's known me for a while knows that I In fact used to tell people I was allergic to coconut because I hated it so much and then one year at Thanksgiving My mom told me you're not allergic to coconuts. Stop saying that and when I say I'm allergic to coconuts She told me that it, it, it was in like 2016. So it hasn't been that long. And I remember you gave me some and I was like, Oh,
Natasha Woolery:You're like, Oh, no, no, no. Yeah.
Caytie Langford:Yeah. And then I ate it and I was like, Oh, this is the greatest stuff ever. So we have to plug Gnawmix. But the truth is, is that for many of us women who go and do the things someone in our world, somewhere in our life. Someone thinks that they need to tell us that we're crazy, or that we can't, or that we're too big for our britches, whatever that looks like. I'm just curious, have you ever bumped up against someone in your life saying, Natasha, like, what are you doing? What
Natasha Woolery:probably heard that over the years, but I don't listen to it. It might go in one ear and out the other not to give away too much in the chapter of my book, but at the age of 15, I was robbed at gunpoint working at Pier 1 Imports. And so that kind of changed the trajectory for how I saw my life and what was important to me. Being a teenager in high school, you always worry about what other kids think of you. I was in the band, you know, not in the popular crowd, but that moment in my life made me realize how short life is, that things could have changed and not gone a great way. So at that point in my life, I realized, you know what, screw it. I don't care what other people say about me, what they think, and not to be. And I don't want to be arrogant or rude about it at all, but people have probably said things to me, but it just rolls right off of my back and I don't take what they say to heart. It doesn't mean that I don't hear it because there are times that I do need to hear that, Hey, maybe, you know, you need to keep this in check or to have constructive criticism because my brain does go at the speed of light, my mouth needs to go at the same, or I might forget it. So I try and always have something that I can write things down because if I don't, I'll interrupt a conversation to interject what I think would bring value. But socially, that's not as acceptable to interrupt. And I don't mean to be rude, but I have something exciting that I want to share. So the point of all of this is, is that, you know, When you have a life changing event that changes how you completely see yourself and how you fit in the world around you, it really has, I have no problem getting on stage. I have no problem making a total fool of myself on camera, in front of others. Um, in fact, if I can embarrass anyone around me, that's a great fun thing to do. But, that's why I say yes. So when you asked how did you decide to say yes for the book, It's kind of like, you know, you're given an opportunity. Your immediate answer should be yes. You should be grateful and appreciative of this opportunity. And then you can figure out, well, how am I, am I going to make this work? When am I going to find time to write the book? How am I going to have time to do this podcast? When am I going to be able to do this? You can figure out the details later, but a lot of people focus on the details of it and what. Oh gosh, what, what if I say the wrong thing? Or what if I cough in the middle of an interview? Or I, oh, I can't, I don't like how I sound or whatever. They worry too much about the details and it's that internal fear or the voice in their head that they worry about. So my chapter is Fear factor, overcoming fear to enjoy success. That's the theme of it because I think that's what limits not just women, but people in general that they're fearing failure and failure is part of learning and doing great things. There's not a single person in any profession that does things perfectly and has it handed to them on a golden platter. It may appear that way from the outside, but there's typically a lot of hard work and a lot of failures along the way. So. Changing my mindset into say yes and figure out how it's going to happen later has definitely helped. And that mind shift has changed just in the past year or so, even more of what I had as a teenager because of surrounding myself with other real estate investors that do multifamily and something that I thought was unattainable, didn't understand that vehicle and thinking. We have to put 20 percent down. And how are we going to be able to afford a 13 million property? The most recent one that we purchased, like we don't have that much money in the bank and I don't know how we could do this. So learning the ins and outs of that is crucial. Cause then you realize, Oh, you can do it with syndication. You can have other people help to come in in this opportunity and purchase this business together. So I think it's a fantastic thing. So for me, the. the voices in my head or maybe the ones from the outside. Sometimes I listen, but for the most part I don't, but I do understand the benefit that those, uh, the feedback that I get or comments that I hear that, Oh, maybe that would be a better approach for this. Constantly trying to improve how I'm interacting with others, how I present myself and how to change how I educate based on the audience that I'm in front of as well.
Caytie Langford:What an incredible gift to be able to say the voice is there and that's okay. And maybe sometimes it's my voice and sometimes it's somebody else's voice, but I don't have to listen to it because I mean, I've coached women in their fifties and sixties. I used to coach men back in the day when I was still an executive coach who, it doesn't matter, male, female, it doesn't matter. Like, Sometimes we all get stuck listening to the voices, again, whether it's our own or someone else's. And so, also, I just want to applaud and honor in you that it could have gone the other way. You could have become so paralyzed by fear and been like, oh my goodness, bad things are going to happen to me. So now I have to be on guard for the rest of my life. And We all know people like that. I mean, I know people who have had bad stuff go down in their life and they're like, Oh, well, woe is me. That's who I am now. And you just have decided like, yeah, No, that was something that happened and now I'm gonna take that and that's gonna be momentum for me to freaking go live the biggest life that I can.
Natasha Woolery:Absolutely.
Caytie Langford:So tell me this, failure. What's a failure that you've had? When's a time where you've just fallen flat on your face?
Natasha Woolery:Let's see there's been lots in real estate. I think that's how we learn, you know, purchasing properties, uh, things not going our way with contractors, not getting the house done in time, not getting it listed in the perfect timeframe. So it sits on the market for longer and is every month that it's sitting, that's money that's lost. So we've ended up losing money on a couple of investments that we've had others. We've been lucky enough, at least to break even. So I think that there's failures in that in real estate. I think because I have such high standards for myself and other people do too, there's little things along the way or bigger things that I wish I could be more successful in this, or I would have thought that I did this at this point. But. I've always stopped to reflect and celebrate the small wins that my trail mix business. I've been in business now two years and you know, I'm not on shelves yet in major retail stores. I'm not on Amazon yet. Those are goals that they haven't been achieved yet, but I'm celebrating the small wins that when I'm around you and others that have an opportunity that I can share this amazing product with, that's a great thing to do. And then I know that that opportunity, it's when the stars are all aligned, everything, it's going to happen when it's supposed to happen, that my product will be more than just a local thing. It'll be I don't know, stores across the nation are available on Amazon, that anyone can purchase those types of things. So if I think about, oh, I I've been in business two years, but I haven't had hit my super top end goal. To me, that's not a failure. It's just, it hasn't happened yet. And I celebrate and look at all of the things that I have done that I've. put myself out there. I've entered contests, H E B, Quest for Texas Best, to see if they would have a small business that would select. Didn't get it, but at least I put myself out there and applied, and my nephew helped me with the video that I had to do for that. So it was a lot of fun to do that. But yeah, I think celebrating the small wins along the way, as cheesy as that sounds, really does help you to understand when you haven't hit those big big goals and know what you've done. So for our multifamily investing this time last year, we had zero multifamily doors and we have 722 now. So we bought four different apartment complex to go ahead and do that. And that is practically unheard of, especially in the market that we're in, because there aren't. closings that actually go to close. So about half of them fail that even though their contracts in place, that the buyers end up not being able to buy. So it's been super impressive. And so if I rewind and think of when we first started this, we had a dollar amount for assets under management that we wanted to, but we didn't have a door count associated with that. But when my husband and I sit and reflect on that, it, It is crazy what we have done in less than a year. And so when I really think about it, it makes my head spin that I'm like, that goal right there, that wasn't even like a number door count goal. We we've hit that, but then what have we done along the way? Okay. During the process, we've had some things that haven't been as successful in our single family homes that we have for rental, that we've had some issues with property management, had to fire one and hire another, you know, things that, Oh, maybe we should have, you know, those little red flags we should have caught. And so, you know, is that a failure in communication on our end? Is that a failure in communication on their end? What could we have picked up on sooner to move on from them? And all of that. So
Caytie Langford:Natasha, first of all, 700 doors. That's insanity.
Natasha Woolery:it is,
Caytie Langford:insanity. Like, that's so freaking cool. For me, and it's cool for me. Like, I'm, I'm just gonna take this for a second and be like, dude. I'm going to brag on my friend, Natasha, who has 700 doors. Like that's crazy. And what's cool is in multifamily, you're giving somebody a place to live. I don't know if you all are. So the real estate speak is value add, right? Where you make something better, you make it cleaner, you make it prettier, you make it safer, better lighting, like all these different things that you can do for someone's. Home and community. And so so it sounds like you guys are doing that, which is cool. Yeah. The other thing, though, that I want to tap into, because you You have an expertise in the body. You have an expertise as a physical therapist. And one of the analogies that I've used for years in my coaching practice, for years on stage when I speak about confidence and those kinds of things is that confidence and getting through certain hurdles growing, right? It's just like growing your own physical muscles. And what's cool about physical therapy is that most of the time somebody comes to you, I would assume. So tell me if I'm wrong after something has happened and you're trying to get them back to, or even better than they were. Right. Is that true? Yeah. And so what's crazy is. We know that it takes time to change our bodies, to grow the muscles that we need. Just kind of talk to us a little bit if you see that in the same kind of way that I do in terms of an analogy of like the patients that you work with, it takes time to get them physically where they need to be. The same way it does with To build a business from scratch and start a brand from scratch or build a real estate portfolio or that kind of thing. Just, just give us any insights into that.
Natasha Woolery:that's a great analogy. I've actually never thought of it that way before. So that is great that you brought that full circle that way. So it really is something that in real estate you really can't get rich quick. And, you know, people don't launch a business just overnight. Again, there are some crazy overnight success stories of different designers that a celebrity happens to wear their jacket and then at boom, it's gone gangbusters, right? So it does take time to be able to develop relationships with other partners that you know, you have the same goals in mind. And you mentioned, you know, with the last acquisition that we have, it's in Arlington, Texas, less than a mile from AT& T Stadium. We closed And two days later on a Saturday, those of us that were investors, we all had matching t shirts and we had an investor impact day and we went and we cleaned up the grounds and we planted flowers and we met the tenants that were there. We ordered pizza and we hung out and got to learn more about them. And their previous owner had been out of state and was managing from out of state. So they didn't have a lot of things done. So it is a value add property, but to hear from some of them that they've lived there for 17 years. That they've been there for a long time and they want to continue to say that we really are impacting and giving back to them. So not many other partners that you find that invest in real estate care that much to volunteer time on a Saturday, spend eight hours on site to be able to do these things for the tenants that are there. So that's really special. So just wanted to touch on that piece, the, you know, the trail mix business that I have, it started, I mean, I've been making it for years and years for family and friends. It started as a granola that I had snacking on in the hospital hallways that I modified it so the little stuff wouldn't fall out of my fingers and just kept the bigger nuts and fruit. So with that, That is something that I always had a goal of doing and just kind of waited, waited, maybe procrastinated. We can go ahead and put it in that category if we want to label it that way. And eventually went ahead and went into business. But I had to work on the design of the label and then how I was going to get the label and then what size bags would work. How would I do this? Can I follow Texas cottage laws? Do I need to use a commercial kitchen? How can I do this? Creating the website. So having the support of family and friends and the thing that, one of the things I love most about my husband is he's very supportive that he is a dreamer and a visionary. So there is no goal too big, nothing at all. So he's, what can I do to help? Let's go ahead and do this. Let's, let's, let's go, go, go, go, go. And his energy and his speed in which he wants to succeed sometimes even surpasses mine too. So it's fun that you have the support of that, but from the, Growing your muscles and retraining and relearning everything, the brain and how it works and the concept of neuroplasticity and having the repetition of tasks in order to do it, it's the same thing with investing. So, for me, a year ago, a little more than a year ago, I'd say about 13 months ago, multifamily would not even begin to know how to analyze a deal and how to underwrite it at all. So I found a retired CPA that she led a group. She lives in Florida. Every Saturday from 11 to 1, she would just pull up on a Zoom call and underwrite deals. So doing that repetition of every Saturday for two hours, I would practice underwriting on real deals to see what they were seeing. Look at the rent roll. Look at the T12, which is the trailing 12 to show all the income and expenses. Then it started to make sense. The analytical and numbers side of me, which I love me a spreadsheet, Luke, looking at all that information, it was B it was me being able to finally understand. So when the numbers make sense, the deal and everyone's reason why they should invest in it. It, it all makes sense. It just lines up. So it's that concept of neuroplasticity that in the healthcare field, we understand what that means, but it's the same thing for anything that you have to do something repetitive. So worst somebody can say is no. So if I approach a business, Hey, would you like to carry my trail mix? The worst I can say is no. And then if I'm already prepared for that, then anything else is amazing. So if I think that everyone's going to say no, when I approach them, then I'm not going to be disappointed. I'm going to be pleasantly surprised every time. So it's been a slow growth for the trail mix business, real estate. We've been in it for 12 years, but we have gone full circle and all kinds of different investing and how we do that. So it's that. You have to learn as you go. Sometimes there's those painful lessons, those failures. It does involve money sometimes, so it can be financial losses as well that can make things very stressful. And, you know, it's hard when you are working with your spouse and you and Shane working together to separate sometimes that personal and professional success, that if you have a failure on the real estate side, it's hard not to get upset about it, but you don't want that to spill over into your relationship either. But sometimes it's really hard to, Divide the two because you're in it in the deal together, but you're in it in life together as well.
Caytie Langford:Absolutely. It's very interesting and we work together, but we don't, which is also really interesting to kind of articulate to people because we kind of don't work together, but we do work together. So anywho, I love that you love neuroplasticity. First of all, we could totally geek out over this for forever. But one of the other things that I want to chat about real fast is in real estate investing. One of the coolest things to me is that is a group activity.
Natasha Woolery:Yes.
Caytie Langford:So after I left my career of nonprofit fundraising, I mean, I was like, I had been leading teams since I was 23, 24 years old. I was used to working on a team, leading a team, being a part of a team. And then I left nine years ago, became an executive coach and my number one. Biggest thorn in my side. The reason why I just, I think in the end I got so burnt out of it. I did it all by myself. I did it all by myself and it was so freaking lonely. And what I love that you were just talking about is underwriting and you love a spreadsheet. Dude, I hate spreadsheets. Like I love a Google sheet to keep a list because I want to get my ideas out. But like, I'm never going to be the underwriter on a deal. I'm never going to be the person who can sit and do the math because it's not really. What fires me up. It's not what my talents are. It's not where my superpowers live, but that it's so cool in real estate investing that you can partner with other people. So talk to us a little bit about either in real estate or in any other part of your life, especially when you are making these big movements, even if sometimes they're just tiny steps, right? But again, this idea of not being subtle, going to the next level. Talk to us a little bit about how you use your superpowers and strengths and how you're letting other people be in your sphere and use theirs as well.
Natasha Woolery:And so for me, I think that, you know, that I have no problem talking to people and that, and, you know, relating to others and talking, that's my superpower is communication and being able to read a room. A lot of people don't understand that I totally geek out with spreadsheets and I love the numbers. Like a lot of people, those two usually don't go well together. To me, I feel that the spreadsheet and the data helps with objections. So when you have someone that's on the fence about getting into a deal or, Oh no, real estate's too risky, or I could never invest in an apartment complex. You can actually prove and show to them something tangible or that makes sense to them. Math makes sense. People might not like it, might not be their favorite subject, but the basics, you know, one plus one is two. You understand that, right? So when you understand the basics, that helps. So. For me, I think my superpowers are being able to communicate and build relationships, having that social and emotional intelligence, all of my previous managers and bosses, that's one of the highest compliments that I received is that they're like, I don't know how you do it, but you can relate to anyone at any level, whether they have a PhD and they're a genius, or they haven't even completed third grade. The homeless population working with at Parkland hospital, all of that, I can relate to almost anybody. So pairing with others that have things that they do better marketing and sales, I think that's something that I can do really well, but if I know that there's someone else on the team that they already have everything under control. Plugged into all their social media accounts and they know how to do this, that they would be better to have them take that amazing. And you can't do everything. And the control freak in each of us, we want to, because sometimes we feel like we can do better, but there are other people out there that can do things probably just as well, if not better than you can. So with investing in real estate, I do feel it's a team sport and especially in multifamily. This recent purchase that we had, there are 10. Of us is GPS general partners together and their strengths and weaknesses for everybody. But that's why you have a team because somebody is going to be able to handle this part better than the other one. And with any of these, no matter what industry you're in, you have to take massive action. And if you think of it in that concept, that it's something that's so big and massive, Well, what is massive to you, Caytie? What is massive to me? It might be completely different things. One of the ladies that co authored this book, she, this, her authoring the chapter in the book, that was the biggest thing she had ever done in her life. She's very quiet. She lives in East Texas. There's stuff that she maybe never would have done. she had never done before had she not been pushed by others to be able to do this. So the massive action was her being catapulted into this. She is growing exponentially in her real estate space. She has some amazing goals as a result of it. So for her, the biggest massive action in her life at that point, as far as professionally. Was co authoring a book. For someone else, it could be taking down a 325 door apartment complex. Others, it's going to a real estate meetup. And my goal is to meet five new people and that's it. So taking massive action might sound really big, but that massive action, everyone's scale is different. So to be successful and use your superpowers, my superpowers, you want to Gravitate to others that compliment you that can help fill the voids where you can't so having that team approach and what I know that you love and I love to you don't have to do it all and you shouldn't because you'll get burnout and not want to do it for much longer anyways, but having that team approach and taking massive action and be around others that have done Things that are ridiculous. Oh, they have 3, 000 doors. Oh my God. How in the world do they do that? And learn their journey and how they were able to achieve it. It's like, Oh, okay. We're, we're kind of on pace with what they're doing. Or this is something different than I never even would have thought of. I never looked at that market. I never looked at that apartment complex, that type of class, class A versus class C. So. It's really cool to be able to apply what you know in other industries across into real estate, and that's any job. So anyone that's listening, if they're in one space and they are not happy in their job, they should be able to get up and leave and start all over again and do something that they want to do because of the knowledge that they have, the skills that they have. They apply across any industry. It doesn't just have to be in the one that you're in.
Caytie Langford:Yes, yes, yes. And I will say this. One of the things that I am constantly telling the community that I'm building of other real estate investors, trailblazers, which I know you're a part of, but then also just women who are in my sphere of influence listening to the podcast who may interact with me on social media. One of the things I'm constantly telling them is get in the room, get in the room with other people. And so for those who don't know this, nobody knows this cause I haven't said this out loud. So when Natasha was raising money for one of these apartment complexes, we jumped on a call and you told me about it. And the reality was. I could not see myself at that point in time when the opportunity came to me as an investor in apartments in multifamily. It seemed too big, too scary. It's not anything that Shane and I have done. We've really been in single family homes, but here's what's cool and crazy about it, is that now that I'm in the room, I'm in the room with you, I'm seeing you talk about it, I've obviously seen you in person a couple of times over the last couple of weeks because we had some trainings and conferences, and I've heard you talk about these 700 doors, and as you've told this several times and I've heard you, I'm like, oh. That's more normal. Like, yeah, my friend Natasha has that. And so I know that just being in your sphere of influence and hearing that I'm beginning to believe that it's not really that scary, that it is something attainable. And so that is why I'm constantly preaching. Get yourself in the room because now I know. That the next time you have an opportunity, cause I know you're going to have more because you're working on that. And you call me and you say, Hey Caytie, we have some LP opportunities. I want to talk to you the next time I'm going to be like, all right, I'm actually more ready to listen now because I've been in the room with you and you've normalized something that a few months ago when we were talking about it, I was like, I want to take this call, but like, I can't do that. Is she crazy? Like it just, it was so out of the realm. And so part of not being subtle is about saying I might be scared. I might be nervous. I might be anxious. I might be afraid to fail, but I'm not going to listen to either the voice in my head or the voice in someone else's head. And I'm going to at least put myself out there to learn, right? Educating is such a part of the process. It doesn't mean you have to say yes right that second. Sometimes saying yes is just saying yes to learning about it, right?
Natasha Woolery:Absolutely.
Caytie Langford:Well, let me ask you this and I want you to leave us with some, some last thoughts and the last thoughts that I would love to hear from you is first. Where are you thinking that that massive action, those massive things for you, are going? And how would you tell another woman about how she can raise the temperature for her massive action?
Natasha Woolery:So thank all. Answer the second question first, just for anyone that is listening, that a goal that you have for yourself that might seem totally ridiculous, go ahead and stretch it even further. Everyone should have stretch goals. So it doesn't matter what it is working in healthcare. If you have things that you're working on, if you're working in real estate, whatever your business might be. That if you have a set goal, if it's production, if it's whatever it is that you have that goal, it's not big enough. You need to have a stretch goal because a lot of times what we do is we set goals that are safe and comfortable that we know that we can check the box and achieve it. And to me, those aren't really goals. That's just a to do list. So it really needs to be something that is what in your mind seems it's out of reach And so by doing that that'll stretch you and realize that it's okay If you don't achieve it, or maybe you haven't achieved it yet. So maybe your time frame was off I want to be able to buy multi family and I want to have a hundred doors by the end of the year Okay, it's may you might be able to achieve that heck You might be able to get 350 doors in one deal as an lp or limited partner just by investing 50, 000. So you could have that under your belt and do that. Or it could be that the way the market is shifting and the deal that you have with other partners, it ends up falling through and you don't get any doors by the end of the year. So I think adjusting the timeframe is what maybe people need to do to feel more accomplished. And we are in a society that is about participation trophies. And so it's okay if you fail and you don't always succeed. But for me, I think that People do not set goals that are high enough. So whatever goal you have, stretch it to do something even further. And then if you need to make adjustments, I wouldn't adjust the goal, but I would adjust the timeframe. And so I think that makes it more palatable for other people to not feel like a failure. They haven't done what it is. So that for me is how I. think through things. So I think that answering that part of the question for me was that the easy thing for that. But as far as what we're trying to do in our goals and our big attainable things, of course, we want to add more doors to our portfolio, but we're really looking to expand my trail mix business. And one of the things that I do is I need to Produce in a commercial kitchen in order to do so. I have to rent space. There is nothing close to where we live at all. I have to drive at least 45 minutes to an hour to do so. And talking with other people that are in small business, bakers, that type of thing, there's not. So we have put an offer in to buy a building not too far from here. to hopefully take the commercial kitchen space and expand it so not only I can use it but also have others be able to rent the space because I want to be able to share the opportunity that other bakers, men and women, that they don't have to just do small events. And they don't have to just use the Texas Cottage Law and bake out of their kitchen, which is a totally acceptable platform. It's what they can do to sell and grow their business. But if they want to be in stores and they want to be sold that way, it has to be commercially produced. And there's not a lot that's accessible south of Interstate 30 in the Dallas Fort Worth area, which is where we live. So, That's something that we are now shifting. So buying a commercial space, not just commercial in the sense of multifamily. So we're shifting to look to do that as well as all the other stuff too.
Caytie Langford:First of all, mic drop on the fact that we're not setting Big enough goals. We're just having to do's. That freaking mind blowing. I love that. Second of all, oh my goodness. This is amazing. Yes. Have your own commercial kitchen. Like literally combine the two things. Have that fractionalized space where other people can rent it out, helping them grow their business. Natasha, I have freaking goosebumps because This is so exciting. Like, I love how these things are coming together. And I love that you're just. Absolutely thinking okay, how can I not be stopped because as soon as you said commercial kitchen I was like, oh, I have a friend who has this is what I'm thinking not knowing where you were going I have a friend who has a commercial kitchen. They're in Dallas. They're at 75 and Royal Forest Lane, okay, I can put you in contact with them But that's like 40 minutes from where you are. Like that's not helpful for you. So you're like cool Why don't I just have the space, build the space, buy the space, create the space, etc. And then help other people who are in my position down there. And I'm certain you've listened to How I Built This. Some of my very favorite How I Built This episodes are the food episodes. Because this idea of commercial kitchens is actually like a big problem for anybody who comes up with a food product. Natasha, where can people find you? Where can they buy your trail mix? Where can they hang out with you? Oh my gosh, it's
Natasha Woolery:One of Katie's favorite and she does not like coconut and she's like, bang, this is good. So
Caytie Langford:it's like my mouth is, I'm not, I'm not exaggerating. My mouth is watering thinking about
Natasha Woolery:it's yummy.
Caytie Langford:to order some.
Natasha Woolery:yes, yes, So on Instagram Gnawmix and it looks just like this. It's my logo and that's the best way to reach me. Because I still work. In healthcare, I still love my job and wanna keep it'cause I enjoy helping as many patients as I can. So I'm not ready to leave that yet and fully pursue real estate. Again, this is nights and weekends that I've been able to achieve this success. So if I can do it, you can do it too. But my Instagram personally is and Pfrommer, it's my maiden name, so P-F-R-O-M-M-E-R. But this is the easiest way to get in touch with me is through my Instagram, through Gnawmix. It's also the website. www. Gnawmix. com.
Caytie Langford:We'll link those, all of those, in our shownotes so people can find you.
Natasha Woolery:And Business side of things for real estate investing is Clearstream Ventures. So we have go clearstreamventures. com and we have a Gmail account for that, but we'll make sure that that makes it into the notes. So they have that as well, but it's, Been an amazing journey and then, you know, when you're talking about the body and everything, to me, um, we need sleep, we need a lot of water, and we need good clean food. And what better way to fuel it by sharing something that I know helps. with combating the hangries that you can be focused in what you're doing, that when you're having your kids, when they're smaller and you're taking them to and from different things, you're not getting sleep. Even when they're infants, we've all been through that as women and as mothers that we can totally relate. You can be super stressed and work 12 hours a day, but if you're not taking care of yourself, you're not able to take care of anything else. So focusing your body and your mind and. Internally, making sure that you are okay and others around you, then you can achieve a lot more when you're, when you're at peace on the inside, that your body is not raging with hunger, that you're not super dehydrated, that you're not living on caffeine and nothing else, that you're able to sustain healthy practices.
Caytie Langford:living, if you're living on coffee, you got a problem. And I know that you probably know this based on people you've helped and people you've worked with. But even the past couple of weeks, I just have I went so hard. I did three conferences and a training in 19 days. I'm, I was exhausted. I got a sinus infection. I'm still working on getting over that. When you don't feel healthy, it is the only thing that matters, right? I've had thyroid issues in the past. Like when, when, When your health is compromised, it's the only thing that matters. And so we, as women, we tend to make sure that everyone else is taken care of, but we only get one body. So we have got to remember that it is a temple and that we need to, you know, Sleep. Oh my gosh, lady, we could have a whole conversation on sleep. I know people now that are hiring sleep coaches and I'm like, listen, do that if you, if you need to, to get sleep, like do what you have to do. So Natasha, thank you so much. This has been incredible. I am so grateful for you and I can't wait to do a catch up episode in, I don't know, six months to a year. Let's see, like. But where's Gnawmix? Where's your portfolio? What's going on in the world of physical therapy? Because you're just going to continue to impact the lives of so many. So keep doing that. Keep making sure that you are not subtle, that you are absolutely made to do freaking big bold things.
Natasha Woolery:Thank you for having me, Caytie. It was fun.
Caytie:thanks for tuning in to Not Made To Be Subtle. Remember, life's journey is rarely straightforward, but it's the twists and the turns that make it worth living. Embrace the uncertainty, make bold decisions, and never underestimate your power to create the life that you envision. Will you do me a favor? Will you rate and review and subscribe? This helps more women like you find our podcast. Stay tuned for more episodes packed with insights, inspiration, and a touch of badass boldness.